What is the Long-tail Keyword?
Long-tail keywords are keywords or key phrases that are more specific and usually longer than more commonly searched for keywords. Long-tail keywords are keywords that don’t get searched as much as others but also increase the conversion rate.
So here we discuss how long-tail keywords are so important to your SEO efforts.
Easier to Rank
There is a more of competition for common head keywords, but much less for specific long-tail keywords. For instance, it’s hard to rank for “mission,” but easier to rank for “mission impossible fallout”.