23 On Page SEO Techniques 2019
On Page SEO techniques are one of the most important parts of SEO. It helps you to get a good rank in search results and increase organic traffic on your site.
Today in this article, I am going to share with you some top techniques which will help in increasing your website traffic.
So let's start…
What is SEO and why is it important
SEO means - Search Engine Optimization. This helps you to get a better rank in SERPs and increase the number of visitors to your site.
If you publish quality content on your blog but do not do SEO, then your website will not be visible in the search results.
When users search for anything, the search engine will not be able to list your site in SERPs. This means that without SEO it will be very difficult to get traffic to your website.
What are the types of SEO
There are two types of SEO,
On-Page SEO - Optimizing content quality, keywords, titles, tags, keyword research, etc. is called On-Page SEO. Without On-Page SEO, no website or blog can rank in the search engine, no matter how good the content you write.
Off-page SEO - In this SEO process, link building and promotions are involved.
But here I will only talk about on-page techniques!
On Page SEO Techniques
On-Page Search Engine Optimization is a process in which we optimize the content title, permalink, meta description, website loading speed, alt tag, etc. So that content can get the first rank in SERPs.
For this you do not need to work hard, you have to follow some tips and procedures. And finally, you will be able to get good traffic to your website.
- Focus on Content Quality
This is the first and important step. Always write unique, interesting and something new on your blog.
If you do not write Quality Content, the reader will not stay on your blog for long and they will leave your blog soon. In addition, Google does not rank low-quality content.
When Google ranks content, it uses different types of Ranking factors. But content quality is still very important.
- Optimize Your Title
Your blog post title is a very important aspect of on-page SEO Techniques. When search engines crawl your content, they crawl many things - one of them is the title.
Also, it has a deep impact on visitors. If your title does not attract visitors, they will never click on your content. No matter how good your article is.
Always try to put your main keyword at the beginning of the title. Sometimes it can happen that if you have trouble keeping it in the beginning, then you can put it in the middle. This helps the search engine understand - what your content is about.
- The Length of Your Content
Long articles are much better than short articles. Lengthy articles perform better in search engines.
You must have understood well by looking at the image. So always try to write detailed, high-quality and lengthy posts. But keep in mind one thing, do not write rubbish in it to increase the length of your content.
4. Create SEO Friendly URLs for Your Blog Post
Always keep your post URL short and add your main keywords to it. This helps the search engine understand what your post is about.
Do not use special characters, symbols, brackets, commas in the URL.
Always try to create short and readable URLs. Long URLs are not fully visible in search results.
5. Keyword Research Before Writing Post
Keyword research is an important part of on-page SEO. If you write unique and very useful articles on your blog but do not do keyword research, then your articles will not rank in SERPs.
There are many great tools and websites that can help you find good keywords related to your article. Here I made a list of some of the best Keyword Research Tools that you can use.
Always use keywords with low competition and high searches for your article and for this you can use Google AdWords Keyword Planner.
6. Use Long-Tail Keywords for your article.
Long Tail Keywords play an important role in increasing website traffic. They are highly targeted.
Benefits of using Long Tail Keywords
- Less competition.
- Better conversion rates.
- They rank well in search results.
- It helps in getting more traffic from search engines.
7. Optimize Your Images
There are many bloggers who ignore image optimization. They do not use proper names and ALT tags for their images which is against on page SEO Techniques.
Before uploading your images, always use the appropriate name for them. And you can use your focus keyword for the ALT tag. Here is a guide - How to do Images Optimization for SEO
Also, if you use a lot of images for your content, then resize and compress them. This reduces your image size and improves your site load time.
8. Avoid Keyword Stuffing
Keyword stuffing creates a bad user experience on readers and at the same time, Google does not like it at all.
You may think that using too many keywords in a blog post will bring more traffic to your blog, but it has the opposite effect. This technique leads your site to penalties.
Your post should have a keyword density of up to 0.5% -2%.
9. Make Your Site Mobile Friendly
This is very important so first check that your site is mobile friendly. If your site is not Mobile Friendly, then Google will reduce your ranking and your site will not perform well for mobile search, which means it will not be able to rank well.
60% to 70% of Searches are now done on mobile devices. Therefore make sure that your website looks good on mobile devices and performs better.
You can use Google's Mobile Testing Tool to check whether your website or blog is Mobile-Friendly. If not, you need to install a responsive WordPress theme.
10. Add your focus keyword to the first 100 words
Use the Focus keyword once in the 100 words of the beginning of the article. It helps Google understand what your content is about.
Also, link your important article to the first paragraph of the content. This makes your content more SEO friendly and your content performs better in SERPs.
11. Improve Your Site's Loading Speed
Google is using page speed as a ranking factor. So make sure that your website loads fast. If your site loads very slowly, Google will not rank your site.
In addition, visitors do not like to visit Slow loading sites. Fast loading affects both website ranking and user experience and ranks well in search results.
Quick Tips to Fix Website Loading Speed
- Upgrade to PHP 7.2
- Optimize Your Image Size
- Keep only useful plugins
- Delete Unwanted Media
- Minify CSS and JS Files
- Use a good Cache plugin
- Minimize redirects
- Use a good web host
12. Optimize Meta Descriptions
Meta Descriptions are a brief description of the content that appears in the search results below the title. This helps to increase the Click Through Rate (CTR) on your content. Use focus keywords in your Meta Descriptions. Google usually allows writing 150–160 characters for meta descriptions.
13. Use Proper Heading Tags
H1 tags help boost your ranking and help search engines understand what your page is about.
There are many WordPress themes that do not use H1 tags for titles. If you use such a theme, then you should use the H1 tag for your title. Use the H1 tag only once in your content.
Also, Heading Tags helps you to write a readable blog post. Suppose you write a post that is 5000-6000 words in length but does not use proper Heading Tags, then the reader will find it difficult to read the post.
14. Write Regularly Fresh and New Posts
This increases both your ranking and readership. But your content should be informative and useful. Readers like to read blogs that publish content daily with new and unique ideas.
And also, Google gives more priority to blogs that publish posts on a regular basis.
If you publish 2 posts a week but don't publish anything the next week, this strategy is worse than publishing 1 post a week.
15. Fix Broken Links in Your Content
If your site has too many Broken Links (404 not found), Google will crawl your site very slowly. The search engine (Google) will understand that the site is not maintained well.
Broken Links affect both your site ranking and user experience.
To get rid of Broken Links, you can use the Broken Link Checker plugin. This plugin helps to fix internal and external broken links on your site.
16. Internal Links
Internal linking is one of the important On page SEO techniques.
When you link your old article to a new article, it is called interlinking. It has many advantages.
- Link juice passes.
- Boost Pageviews.
- Reduce the Bounce rate.
- It makes your content more informative and user-friendly.
- Google crawls your site faster and better.
- Your website SEO improves.
17. Use Related Keywords in Content
According to On-Page SEO, it is not good to use only focus keywords in the content. Use keywords related to focus keywords in your content. So that search engines can understand your content better and rank them on the first page.
18. Use Nofollow Tag for Affiliate Links and Untrusted Links
If you use Affiliate Links in your content or link to Untrusted Links, set rel = "no follow" tags for them. And for this, you can use the Ultimate Nofollow plugin. This plugin provides full control over the rel = "no-follow" tag.
Also, if you use the affiliate plugin to manage your affiliate links, you can set a no-follow attribute for your affiliate links using the plugin.
19. Use Outbound Links (External Link)
When you add an outbound link to your content, it makes your content more informative for visitors. It also helps Google to find the topic of your page.
When you link to an external site, you have to keep many things in mind - the content of that site should be relevant and useful, the site should not be spam, its DA and PA should also be good.
20. Use Social Sharing Buttons
Social signals do not directly play a role in ranking your site. But social shares help attract more attention to your content.
Use Social Sharing Buttons below each post or at the beginning of the post. So that readers can easily share your posts on their favorite social platforms. Here is a guide -
21. Use Modifiers Word in Your Title
Modifiers Word ( "2019", "best", "guide", "checklist", "fast" and "review" ) make your title more attractive. They make a good impression on users and force users to read your content.
22. Use Images and Video in Your Posts
When you add images and videos to your content, it makes your content more attractive and useful. In addition, people spend more time on your site.
1 image equals 1,000 words but images must be related to your content.
23. Keep Your Site Clean and Simple
The design of any site makes a good impression on visitors. There are many great WordPress themes available in the market that give a clean and simple design to your site. But many new bloggers make their site so colorful that they seem to distract the readers' attention.
Quick Tips about On Page SEO Techniques
- Use your focus keyword in the title.
- Use the focus keyword in the permalink.
- Use your focus keyword in the first paragraph.
- Use your focus keyword in the image's ALT tag.
- Please give the correct name before uploading images.
- Use the related keyword in your content.
- Use long-tail keywords in your content.
- Keep keyword density around 1.5% to 2%.
- Use infographics and videos in your content.
- Your post length must be at least 1000 words.
- Keep your post URL short.
- Compress and resize them before uploading the image.
- Boost page load speed.
- Write a Catchy title for your blog post and use 70 characters.
- Write custom and attractive meta descriptions and use 156 characters.
- Link your old article with the new article.
- Add External links to your article.
- Do not use the H1 tag more than once.
- Make your site mobile friendly.
- Publish new and quality posts daily on your blog.
- Use the term modifiers in the title.
- Keep your site design clean and simple.
- Fix broken links in the content.
- Use the social share button below each post or at the beginning of the post.
- Use the Nofollow tag for affiliate links and untrusted links.
These are some of the top on Page SEO tips that will help you in increasing your website traffic. When you implement these On Page SEO techniques on your website, you will not get immediate results. It is a long time process, you have to be patient.
If this on-page SEO tutorial has proved helpful to you, don't forget to share it!