Reasons Why Your WordPress Website Isn’t Ranking in Google
WordPress is the best CMS for building a website. Once you put all the things to building a website than next to you want to drive traffic when it lives in the server or put it out on in front of an audience. So you can use multiple sources like social sharing to get most relevant traffic from Google search results.
If you have a website and you’re finding it difficult to rank it higher in Google SERP. It's most common 9 reasons why your wordpress website Isn't ranking in Google.
- Keyword Stuffing
Keyword stuffing is when you unnecessarily use keywords in your content with the intention of getting it ranked in SERP quickly, but search engine crawler smartly examines your site and determine if keywords are used an unreasonable number of times that means one single keyword used in any time without reason. So your content many down and your site is a drop in ranking. So your site can be removed from the server. So you must maintain the keyword density to around 2-3%.
- Content is Crap
Suppose you could write 300-word article and expect to rank it at Google. It’s not possible. Write an article with 2000+ words with good structure and readability to attract more audience and get higher chances of it being ranked on Google.
- Link Building
Link building is the getting other websites to link back to your website. Trying to exchange guest post which is very attractive and has good readability content with other website owners in your industry in the way of getting valuable backlinks.
- Changing Permalinks
If your permalinks have extra bits like “?p=3282949” or if they’re too long then it needs to be changed to be machine-readable. Setting up 301 redirects involves changing the permalinks, and each time you do this could make you lose out on your rankings. If not necessary, do not change permalinks.
- No Activity on Social Media
In today's world, social media is a very effective way to grow a business. Most customers connect with social media. Adding the element of social media activity to your site will help you make the site more believable and trustworthy also it can boost up your website ranking.
- Low Page Load Speed
When working on website ranking in SERPs, then it's remarkable that Google also notices the page loading speed. So if your website page speed is low than visit 10 simple tricks to Boost your Website Page Loading speed and improve page loading speed to rank a page on Google.
- Not Good User Experience
Great user experience with your website is very important. You can measure a user experience by measuring key metrics like time on site, bounce rate, and return rate. If this key metric is low then you need to improve your site. You can also visit How to manage Bounce Rate for your eCommerce site to improve your site.
- No Images or other Media
Website content without image or any other media can’t rank or not any good user experience. A used image in your content get to attract the user and decreases the bounce rate and also help to SEO because it allows you to use Alt Text as another location for using keywords for increasing keyword density which ranks your images on certain keywords in Google Images.
- Not Mobile Friendly
Google highly need websites which have a responsive design. So make sure that your website has a responsive design and work properly on all devices because you know How Responsive Website can Increase Traffic and Conversion.
These are the top 9 reasons why your wordpress website isn't ranking in Google also many things you can do to improve your website visibility in search results. If I have missed a point on the topic, feel free to mention it in the comments. If you have any query then feel free to connect with us. Our experience developer at Lathiya Solutions, Surat is ready to solve your query.