ABOUT PLATINUM
At Platinum, we believe that dogs and cats deserve the best, and we’ve dedicated ourselves to providing them with the highest quality nutrition possible. Founded by Rainer Voortman, Platinum was born from a passion to elevate dog food to the level of human food. Over two decades ago, Rainer, alongside a close-knit team of passionate individuals, embarked on a journey to revolutionize pet food preparation. Our mission was clear: to create a dog food formula that preserves the natural nutrients found in fresh meat, something the industry was lacking.
Fresh meat is the main source of nutrition for dogs, and we sought a way to retain the meat’s natural juices, which are rich in essential nutrients. Inspired by the techniques used by top chefs, we’ve developed a process that preserves these juices without diluting or extracting them, offering pets the most nutrient-dense food possible. At Platinum, we are committed to giving your pets the very best because we believe they deserve food as good as it gets.
MORE ABOUT US
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